Robert Hruzek is running another of his fascinating group writing projects. This time, for his Blogapalooza, he is inviting people to share what they learned each month of 2008. My own entry will appear on January 19 – but the entries are still open (so you can still share your own learnings up until January 24).

One of the posts that I noticed from January 2008 discussed my media consumption patterns for the week of January 28 (building on a meme from Neil Perkin). So I thought I might compare this current week with last year’s to get a sense of what has changed in the last 12 months.

Media	2008	2009
Books
Michael Port’s Book Yourself Solid; John Grant’s Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions	Snoop by Sam Gosling, Chris Penn’s ebook on synchronising social networks
TV/Movies
A couple of movies borrowed from local video store; and shows from ABC TV.	A couple of movies downloaded from the web; and shows from ABC TV.
Music
Missy Higgins and Sneaky Sound System downloaded from iTunes	Sonixtrip’s new EP, Counting Crows. But more personal play lists from YouTube
News
Newspapers delivered to my door on weekend. No magazines. A handful of feeds and a lot of blogs	Newspapers delivered to my door on weekend. SMH.com.au during week after scanning Twitter for latest news, Facebook status/feeds, WotNews, SocialMedian alerts. And around 200 daily feeds

Now, compare this with Zac Martin – a young marketing student. He reads no newspapers, does not watch TV, and doesn’t listen to the radio. His consumption is all digital. So while there is a significant shift in my own consumption patterns to digital – this pattern of “switching off” is a conscious choice. However, if you have never even “turned on” non-digital media – it is clear that new business models need to emerge … for as Craig Wilson explains, “my kids will be the death of traditional media”.

How does this sit with your own patterns of media consumption? What’s changed? What’s stayed the same?

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